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“Intangibles such as good governance, loyal customers, strong brands, a culture of innovation, well managed human capital and exemplary environmental practices are what drive long-term corporate value”
-Thomas Financial
Today Corporations are driven by long-term values like good governance and community development to demonstrate social responsibilities, and are leading by exemplary practices through intervention to accomplish millennium development goals. Not only do Corporations fulfill their CSR but they also benefit by creating a good image and well-managed human capital. The CSR policies are framed to ensure that corporations adhere to norms and are responsible for the impact of their business on environment and the community. Corporate Volunteering is one such policy to enhance CSR.
Corporate Volunteering
To take care of their contribution towards community development, corporations (regardless of size) have employee engagement programs as a part of their business process. There are a number of programs, which allow employees to volunteer. Some corporations allow their employees to volunteer during working hours and some leave it to the employees’ convenient timing. When supported by the corporation, volunteering brings more opportunities and enhances efforts for charitable causes like community donations/payroll giving/recycling office equipment etc. Corporate Volunteering is a three-way partnership that exists between the corporate, employee and the NGO. A well-designed Corporate Volunteering Program can offer a successful and cost-effective solution for Corporate CSR. It will also bring large returns as it indirectly helps in building trust between the corporate, NGO and the communities. Discover the benefits… |
| Benefit of Corporate Volunteering |
1. Benefits to the Corporate
Helps recruitment and retention
Helps brand building
Demonstrates commitments to community development
Makes corporate philanthropy more effective Easier access to areas of strategic importance Satisfied and more productive employee
Helps in monitoring the CSR funds for community development
2. Benefit to the employee
Welcome break from routine jobs
Exposure to the development sector
Chance to explore new marketing solutions
3. Benefit to NGOs
More volunteers with specialized skills
More public-private partnerships for community development
More support to decrease the gap between the privileged and unprivileged sections of society.
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Joining Hands’ Corporate Volunteering Program is designed to meet the objectives of the companies who have realized that community development and business should go side by side. Joining Hands has partnered with more than 45 NGOs in Delhi, NCR, Rajasthan, Uttar Pradesh, Kutch and Uttarakhand, working in different sectors of community development, to help corporations pick up an issue as per their CSR focus area.
Join us to help NGOs work towards positive social change for community development. Find out more on corporate employee opportunities by us: |
Corporate Benefits
Why Joining Hands
Our offer
Our Journey so far
Contact us |
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Corporate Benefits
There is a growing belief that volunteering benefits business and that Corporate Volunteering will gain more importance as a management priority, as pointed out by a 2005 survey of executives at large US and Canada based companies by Points of Light Foundation
(http://www.pointsoflight.org/.)
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Recruitment and Retention“
58 percent of U.S. companies in the US and Canada used their employee volunteer programs for recruitment and retention purposes” (Points of Light Foundation, 2003). There is an argument that workers prefer a work environment that relates to their social consciousness. As a result many companies in the US (e.g., Weyerhaeuser, a Fortune 500 Company, publishes a section “Growing my Community”) publish community engagement policies in their recruitment material. |
Improvement in Skills and Training: Corporate Volunteering leads to better communication skills especially when done in groups. Employees of the organization get a chance to meet colleagues face to face during volunteering activities.
Improvement in Teamwork: Many community projects need teamwork and may involve people from different departments. It helps them work together leading to better project management, listening skills and customer focus. Development of Leadership Skills: Employees get an opportunity to lead and participate in activities that differ from their daily routine and enhance their leadership skills through: |
Brand building
“Business that embodies transparency and ethical behavior, respect for stakeholder groups, and a commitment to add economic, social and environmental value”- UN Global Compact/Sustainability
Brand is what the corporate ‘stand for” in the public’s mind. CSR activities are helpful in building customer loyalty. For e.g. companies like The Body shop, and American Apparel are based on ethical values. An all-employee survey at Aetna indicated that corporate volunteers were more likely to rate Aetna as a “good place to work.” So volunteering enhances the reputation of a corporate, and reputation is what people remember and say about an organization. “Three-fifths of surveyed CEOs estimated that corporate brand or reputation represents more than 40 percent of a company’s market capitalization- World Economic Forum/Fleishman-Hillard” Demonstrating commitments to community development
The companies are actively promoting volunteering as a team building activity, whilst providing the client and his or her employees with added satisfaction of having done some good for their own community. Pepal.org is such an initiative in the direction in partnership with INSEAD business school. Progressive companies encourage employees to attend and lead a team from the community on a project, under the umbrella of their CSR program.
Making Corporate Philanthropy more effective Corporate Volunteerism, when strategically mixed with community-involvement activities enables the corporate to be more effective at a lower cost as compared to philanthropic activities alone. For e.g. - companies like Gap and Citibank donate money to NGOs where their employees volunteer. So corporate volunteering can be a strategic component of the philanthropic activities by a corporate.
Easier access to Areas of Strategic Importance
When corporate employees take time off for community service projects defined by the corporate, it makes it easier to know the market needs and trends better
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Why Joining Hands |
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Inception
Joining Hands was established in Nov 2006 with an aim to provide qualitative input to make volunteering more credible and accountable. ‘Corporate Volunteering’ is an important constituent of our mission. We collaborate with Corporations for encouraging corporate employees to volunteer with NGO’s working on social development projects and share their expertise. |
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Our aim is to encourage and facilitate ‘Corporate Volunteering’ for supporting NGOs working towards achieving millennium development goals.
Our Belief
Corporate Volunteering is an important component of CSR
Encouraging Corporate Volunteering will enhance CSR initiatives
What we do:
Create awareness on volunteering by sensitizing corporate employees and motivating them to volunteer.
Collaborate with Corporations to engage corporate employees through corporate volunteering and development projects that need their support and expertise to add value to the work of NGOs. Special attention is given to link Volunteer’s need to NGO’s requirement to ensure maximum impact.
Partner with credible NGOs, evaluated under criteria, based and developed on our and other’s experiences, to provide new avenues for connecting corporate volunteers to new opportunities.
Facilitate volunteering activities with our partnering NGOs
To make the process more meaningful, we Monitor, Mentor, Evaluate and Conduct Impact Assessment (both short and long term) of volunteer contribution.
Conduct training workshops for Volunteers and NGOs
Project Targets:
To create awareness on corporate volunteering, to make corporate employees familiar with India’s development sector and the difference they can make by helping the NGOs.
To motivate corporate employees to volunteer, to bring about an attitudinal change towards volunteering and to develop an attitude of ownership towards effective contribution to the development sector.
To make CSR activities easy for the corporate
To contribute to India’s development sector, helping to support and develop underprivileged groups.
All our NGO partners have been evaluated under criteria. Joining Hands also provides monitoring and impact assessment to ensure that the corporate as well as the NGO are benefited equally. Employees get the opportunity to improve their skills and knowledge in a different and more challenging cultural environment, and develop new skills like flexibility, empathy and intercultural communication.
Joining Hands has fostered, built and maintained strong bonds and relationships with community-based organizations. Our partner NGOs work at the grassroots and policy levels in the field of Education, Health, Environment, Income Generation, Human Resources, Public Policy and Community Development in Delhi and NCR, Uttar Pradesh, Rajasthan, Kutch and Uttarakhand, and we are working on expanding our operation through out India. |
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There has been a growing emphasis on Corporate Social Responsibility and need to develop a comprehensive knowledge base around CSR. The team behind Joining Hands has substantial experience of working for the development sector in India and is fully conversant with planning, facilitating and implementing corporate employee volunteering programs and funds management for the corporate. Joining Hands carries out research and fund management for its clients to develop, advise and manage projects along with Corporate Volunteering as part of their CSR. |
Our perspective on CSR
"Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large"
Corporate volunteering not only makes Corporate Philanthropy more effective, it gives a company an edge over others in recruiting and retaining employees. Besides motivating employees to greater commitment and facilitating team spirit, corporate volunteering also benefits the corporate, as employees become adept at working in varied environments thereby enhancing their ability to provide solutions.
What we offer
Volunteer Management: Volunteering opportunities for employees, both short term (from one day events to -up to 3 months), and long term (over 3months), monitoring and impact assessment. Customize employee volunteering against Corporate’s existing CSR policies.
Mentoring: Mentoring children giving minimum one-year commitment.
Volunteer Management Systems and Fund management: Setting up Volunteering management tools and effective utilization of funds provided. |
Workshop and Training: Channelize the energies of collaborative efforts to result in purposeful impact, and sustaining the intrinsic motivation of the existing Volunteer support
Our Processes
Our well-structured processes ensure that you are participating in a program designed to deliver optimum results.
‘Matching’ of the volunteer’s ability/skill/talent with the needs of the NGO enhances the effectiveness of the volunteer effort
Our background search of the NGO enables us to give you assurance of the credibility of the NGO and its work.
Our volunteering-specific training sensitizes the volunteer to the needs of working effectively in the development sector
The mentoring role we play in supervising/guiding the volunteer effort ensures that the volunteer always has access to a feedback facility
Our performance appraisal mechanism enables us to report back to the corporate/individual on the volunteer effort and its impact on achieving the objectives of the NGO |
Our Journey so far |
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Joining Hands initiated work in the field of CSR with intervention in education sector in the year 2007. Noida was the starting point where we got a chance to work with our NGO partner Sai Kripa and Corporate partner WNS.
The wholesome development of children was the driving force for us. Joining Hands believes that, it is very important to involve stakeholders to gain confidence for credibility and authenticity of interventions. With that in mind we approached WNS for Corporate Volunteering and Fund Management for our partner |
NGO two years back. It has been a successful association and our partner organization has immensely benefited. Today we have developed a good reputation with our corporate partner and are working towards addressing the complexities involved.
During the same year we also began to interact with different stakeholders in trying to understand the dynamics of business and extent of associated social issues. We visited many Corporates to know about their CSR initiatives. This helped us to develop our perspective on CSR and our confidence to work with the corporate sector to promote good business practices like ‘corporate volunteering’ to help improve community projects.
Read what WNS has to say about the association with Joining Hands:
“Our association with the NGO ‘Joining Hands’ goes back to 2007 when we launched the CSR initiative at WNS Gurgaon with lots of enthusiasm. It was through Joining Hands that we got in touch with Anjina Rajgopal, the head of Sai Kripa Bal Kutir and Sansthan. In the first year we worked towards building a relationship and understanding how to go about making a difference to the lives of the 35 adopted kids and 300 children of the school in their best interests while keeping in mind our capability to support them financially and with volunteerism.
The team at Joining Hands has always been proactive in pointing out the challenges and helping us address concerns about the various workshops, activities and programs that we carry out for the children at Sai Kripa.
Joining Hands has helped us in planning and executing the annual activities such as conducting monthly workshops for the 35 kids in proper allocation and utilization of the funds for the projects. At WNS, we believe in a long-term sustainable development of the projects we adopt and the children we take responsibility of. It is the impeccable CSR project planning by Joining Hands that has helped us in smoothly running these programs. We greatly appreciate the patience, enthusiasm and commitment that each of the Joining Hands’ team members has brought in their efforts to make these workshops a success and more importantly a value-add in the lives of the children at Sai Kripa”.
-Roma Khan, Manager-Corporate Communications
The impact on the partner NGO is also evident from the following:
“WNS was brought on board through Joining Hands and has been involved in providing corporate volunteers. The training for teachers was very effective. WNS has planned series of workshops for the children and also giving Financial Aid. The entire facilitation and fund management is carried out by Joining Hands. Sai Kripa is pleased about their association with the company and thanks Joining Hands, who made this association possible.” – Anjina Rajagopal, Executive Director, Sai Kripa. |
Reach us:
Email- info@joininghandsindia.org
Address- Joining Hands C - 63, 1st Floor, Defence Colony, New Delhi –24
Tel- 011-46562485
Website- www.joininghandsindia.org |
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