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Corporate Community Development and Corporate Volunteering enhances the reputation of a corporate and reputation is what people remember about an organization. In a study, “Three-fifths of surveyed CEOs estimated that corporate brand or reputation represents more than 40 percent of a company’s market capitalization- World Economic Forum/Fleishman-Hillard” |
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Making Corporate Philanthropy more effective: Corporate Volunteerism, when strategically mixed with community-involvement activities enables the corporate to be more effective at a lower cost as compared to philanthropic activities alone. For e.g. - companies like Gap and Citibank donate money to NGOs where their employees volunteer. |
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Business that embodies transparency and ethical behavior, respect for stakeholder groups, and a commitment to add economic, social and environmental value”- UN Global Compact/Sustainability |
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58 percent of U.S. companies in the US and Canada used their employee volunteer programs for recruitment and retention purposes” (Points of Light Foundation, 2003). India has started experiencing this as well. -Corporate Volunteering leads to better communication skills especially when done in groups. Employees of the organization get a chance to meet colleagues face to face during volunteering activities. - There is an argument that workers prefer a work environment that relates to their social consciousness. As a result many companies publish community engagement policies in their recruitment material. |
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Many community projects need teamwork and may involve people from different departments. It helps them work together leading to better project management, listening skills and customer focus. |
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Brand is what the corporate ‘stand for” in the public’s mind. CSR activities are helpful in building customer loyalty. |
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An all-employee survey at Aetna indicated that corporate volunteers were more likely to rate Aetna as a “good place to work.” |
